Design note · Page-level
Audience: US CNC shop owner-operators, mostly mobile (IG/TikTok ad traffic).
Grid: single-column mobile-first; max-width ~720px desktop. No 12-col bootstrap; sections breathe with 36–48px vertical padding.
Type: serif display (H1/H2 Georgia-class), neutral sans body. Strong contrast, no gradient text.
Palette: near-white background, near-black ink, one accent (warm orange) for hero "Own it." and CTAs. ENCY product shots provide the color in the layout.
Imagery: use uploaded ENCY UI screenshots as hero/section visuals (real product, not stock). Optional shop-floor B-roll stills for atmosphere only.
Design note · Hero
Layout (mobile): stacked, full-bleed. Eyebrow (small caps) → H1 (display, ≥36px, "Own it." in accent color) → sub (~16px, 3–4 lines) → CTA pill + byline.
Layout (desktop): two-column. Left column = text block (max-width 520px); right column = ENCY UI screenshot (one of the uploaded refs, e.g. HAAS UMC or 5-axis), framed, no border.
Background: near-white; optional faint shop-floor halftone behind H1, very low contrast.
Emphasis: "$680 + $1,465 = $2,145/yr" bolded and same size as body — don't blow it up; the math does the work.
For US CNC shops running real production
Stop renting your CAM.
Own it.
Real CAM in Fusion 360 costs $680 + $1,465 = $2,145/yr, forever.
ENCY: perpetual license, paid in installments sized to your Fusion seat.
Switching? Special pricing + free year of ENCY Tuner.
Design note · Video block
Layout: centered 9:16 video block, fixed aspect-ratio, full viewport width on mobile, max-width 360px on desktop.
Poster frame: first frame from SHOT 1 (operator + renewal email visible). Big play icon over.
Treatment: rounded corners (8–12px), soft shadow. Caption below in muted tone: one sentence summarising the hook.
Source: the Higgsfield prompt in the collapsed details — that's the production brief, not landing content. In the final design, hide it.
[VIDEO 15s · vertical 9:16 · for Higgsfield (marketing_studio_video)]
Hook → pain → switch → CTA.
Show full Higgsfield prompt
Title: "Stop renting your CAM"
Format: 15s vertical 9:16, 1080x1920, 4 shots, natural shop-floor lighting, no music
under VO, ambient CNC hum.
BRAND: 'ENCY' = capital E-N-C-Y, four letters. Pronounced as the letters N-C —
"EN-see". Never render or say 'ENC', 'ENYC', 'ENSY', 'NC'.
SHOT 1 (0.0–3.5s) HOOK — CNC operator's monitor: Autodesk renewal email,
subject "Your Fusion 360 + Manufacturing Extension renews in 14 days — $2,145.00".
VO: "Two thousand one hundred forty-five dollars. Every year. To run the part
I designed last year."
SHOT 2 (3.5–7.0s) PAIN — Hand opening drawer, stack of past renewal printouts
(2022 $310, 2023 $545, 2024 $680, 2025 $2,145), new one slapped on top.
VO: "Three hikes. And now they want the Manufacturing Extension too."
SHOT 3 (7.0–11.5s) SWITCH — Monitor shows ENCY CAM running locally on a real
CNC machining center (use attached ENCY UI references). No cloud login. Bottom-
left: license card "ENCY · Perpetual · Installments · Owned 2027". Operator
places USB dongle by keyboard.
VO: "EN-see — perpetual license. Installments that match what you already pay
Autodesk, until it's paid off and stops."
SHOT 4 (11.5–15.0s) CTA — Static end card, near-white: wordmark "ENCY × Fusion 360",
sub "Own your CAM. Free trial. No credit card.", pill button "Start Free Trial →",
small line "Switching from Fusion? Free year of ENCY Tuner."
VO: "Switching from Fusion? First year of ENCY Tuner is on us."
NEGATIVE: no Autodesk logo, no stock office vibe, no music swell, no cloud
iconography, no phone screens, no AI/robot imagery. Wordmark must never read
'ENC', 'ENYC', 'ENSY', or 'NC'.
Design note · Sound familiar (quotes)
Layout: 2 quote cards. Mobile = stacked; desktop = 2-column.
Card style: off-white card, left bar in accent ink color, oversized opening curly quote glyph in muted tone, italic body, small uppercase source label at bottom.
Image: no images here; the quotes are the visual.
Sound familiar?
What CNC operators are actually saying on the forums:
"Software-as-a-service is the devil incarnate and needs to die."
Prusa Forum · Fusion 360 nerf thread
"I don't have a problem giving them $360. I have a problem giving them $360 again next year to tweak a design I made last year."
Prusa Forum
"Subscription based bundle crap with add-ons. I hate it so much."
Langmuir Systems forum
"They will price me out of the software someday."
Langmuir Systems forum
Design note · What you get (3 cards)
Layout: lede + 3 cards. Mobile = stacked; desktop = 3-column equal cards.
Card: small uppercase number/label, h3 statement, 1–2 short sentences. No icons needed; if you add icons keep them line-art monochrome.
Image: optional thin product detail strip behind the row (e.g. one of the ENCY UI shots, dim and dark-overlayed) — only if it doesn't fight the readability of the cards.
What you get with ENCY
Professional, production-grade CAM — built for shops that have outgrown Fusion's bundle. Full multi-axis, machine-aware simulation, no extension upsells.
01 — LICENSE
Perpetual, paid in installments
Quarterly or annual installments sized to your Fusion seat — cash flow stays flat, then the line item ends. Switcher pricing on the upfront.
02 — MAINTENANCE
Optional, fraction of Fusion's rent
Covers updates and support. Skip it: your software keeps running on the version you own. Resume anytime.
03 — CLOUD OR LOCAL
Your files, your choice
Cloud workflow when you want it, fully local when you don't. No lock-in.
Design note · ENCY vs Fusion 360 (comparison table)
Layout (mobile): NOT a real table. Each row becomes a stacked card: feature label on top, then two side-by-side mini-blocks (Fusion left in soft red tint, ENCY right in soft green tint). Card spacing = 8–12px.
Layout (desktop): classic 3-column table; row hover subtle; column headers small caps.
Treatment: Fusion cells use a small red strike or warning glyph; ENCY cells use a check or accent dot. Keep formatting minimal — the contrast IS the design.
Image: none. Make the table the visual.
ENCY vs Fusion 360
| | Fusion 360 + Mfg. Ext. | ENCY |
|---|
| Licensing |
Subscription only |
Perpetual or subscription |
| Year-1 cost |
$680 + $1,465 = $2,145 |
Quarterly/annual installments sized to your Fusion seat |
| After paid off |
Payments never end |
Optional maintenance · fraction of Fusion's rent |
| If you stop paying |
Read-only, then access ends |
Keep running; updates pause |
| Multi-axis CAM |
Locked behind paid Mfg. Ext. |
Included · machine-aware calculation + simulation |
| Files |
Cloud-first, account-gated |
Cloud or local — your choice |
| License enforcement |
Online sign-in |
Account or USB dongle · runs offline |
Comparison based on public Autodesk pricing/docs, 2025–2026. Trademarks belong to their respective owners.
Design note · Transitioning (two-part block)
Layout: one H2, two clearly-separated parts (Part 1 / Part 2). Each part has its own small-caps sub-header, a 1-line lede, and 3 cards beneath.
Switcher callout: single line, accent-amber dashed box, sits above Part 1 cards. Tighter side margins than the section body to feel like a tag, not a paragraph.
Image (Part 1): ENCY Tuner-style ref (toolpath simulation / 5-axis with G-code panel) right of the lede on desktop; full-width above cards on mobile.
Image (Part 2): ENCY interface ref (UI close-up, dark theme) right of the lede on desktop; same mobile pattern.
Cards: identical structure to "What you get" cards — keep visual rhythm consistent across both 3-card blocks.
Transitioning from Fusion to ENCY
Two things have to land: (1) your accumulated Fusion NC code doesn't get thrown away, and (2) your team stands up without losing weeks.
Part 1 — Keep your NC code
ENCY Tuner is shop-floor NC-code simulation software. Bring the G-code your Fusion projects already post out — simulate, edit, re-engineer it in ENCY. No CAD-project import; the proven program moves at the G-code layer.
Switcher offer — one-time: moving from Fusion 360? ENCY Tuner free for the first year. Enough runway to bring your backlog across.
01 — IMPORT G-CODE
Pull the program off the machine
Tuner ingests post-processed G-code from Fusion, Mastercam, anything.
02 — SIMULATE
Machine-aware verification
Real kinematics, real tool, real fixture. Catch collisions before the spindle starts.
03 — EDIT & RE-ENGINEER
Tweak without rebuilding
Fix entries, adjust feeds, re-engineer toolpaths, post out again.
Part 2 — Stand up your team
Short learning curve by design. UI built for CNC programmers; ENCY Academy for structured training.
01 — ENCY ACADEMY
Structured courses, on-demand
CAM, multi-axis, simulation, Tuner. Certifications when ready.
02 — SELF-PACED
On your schedule
No instructor lockstep. Programmers ramp between jobs.
03 — INTERFACE
Intuitive, visual, interactive
Controls where you expect them. Toolpaths and simulation are first-class.
Design note · FAQ
Layout: single-column accordion, full-width on mobile, max-width 720px centered on desktop.
Item style: chevron rotates on open. Question = medium-weight body size; answer = same size, looser line-height, muted tone.
Image: none. Functional block.
Common questions
What is ENCY, and why haven't I heard of it?
ENCY is an independent professional CAD/CAM system — not a hobbyist suite, not a side product of a giant. It's been used in production for years across European industrial shops; we're only now scaling into the US market, which is why it's new to most American CNC programmers. The product family is ENCY CAM (full multi-axis CAM with machine-aware simulation) and ENCY Tuner (shop-floor NC-code simulation and re-engineering). Built by a CAM-only team, not a consumer-cloud company.
How does ENCY licensing actually work?
Three paths: pay perpetual up front, spread it over quarterly/annual installments, or run on subscription. Most switchers pick installments — at the end, the license is yours and the line item ends.
Will my cash flow change if I switch?
Designed not to. Installments are sized to what you already pay Autodesk on the same cadence. When the plan ends, payments end — with Fusion they never do.
Why isn't there a price tag on this page?
ENCY ships as modules. We configure around what your shop actually uses — machines, axis counts, post-processors, team size. Talk to us for ten minutes and we'll quote a real number against $2,145.
What is maintenance, and what if I don't pay it?
Optional annual fee (a fraction of Fusion's yearly rent) for updates and support. Skip it: your installed version keeps running. Resume anytime.
Can I import my Fusion 360 projects directly?
No native CAD-project import — we won't pretend. Bring the G-code via ENCY Tuner instead, and the proven jobs come across. Tuner is free for the first year for Fusion switchers.
Does ENCY support 5-axis machining?
Yes — 3-, 4-, and 5-axis included in the core license, with machine-aware simulation. No "Manufacturing Extension" upsell.
Does ENCY force me into the cloud?
No. Cloud workflow if you want, fully local if you don't. The app runs without an internet connection.
How is the license enforced? Do I need to be online?
Account or USB dongle — your pick. Either way ENCY runs fully offline. No phoning home.
What's the trial?
Free, no credit card. Then installment pricing — your call.
Does ENCY do robots, too?
Yes — beyond CAM, ENCY's product family extends into industrial robot programming and other manufacturing software. This page focuses on the CAM switch from Fusion, but if you run robots or want to see the full lineup, head to encycam.com for the rest of what we make.
Design note · Final CTA
Layout: centered, generous vertical padding (64–96px). H2 large display, body in 1 sentence, big pill CTA button.
Background: on desktop optionally a full-bleed ENCY UI image (one of the more cinematic refs — gantry mill or 5-axis with toolpath) heavily dimmed (60–70% darken) behind a centered light-text content card. On mobile, solid near-black background, light text.
Button: highest-contrast pill on the page. No secondary button; this is one-action.
Pay it down. Then run CAM forever.
Take the free trial, run ENCY on a real part from your own backlog, and decide if you ever want to renew Fusion + Manufacturing Extension again.
Start Free Trial →